GA4 Setup & Migration
We handle the complete setup and migration to Google Analytics 4 (GA4), ensuring a seamless transition from Universal Analytics. Our service includes configuring GA4 properties, setting up data streams, and customizing event tracking to meet your specific business needs. This migration helps you unlock the advanced features of GA4 for more accurate and insightful data analysis.
Custom Event Tracking
We set up custom event tracking in GA4 to monitor key user interactions on your website or app. Whether it’s tracking clicks, form submissions, or other specific actions, our custom events provide deeper insights into user behavior, enabling you to measure what matters most to your business.
Enhanced E-commerce Tracking
Optimize your e-commerce performance with enhanced tracking capabilities in GA4. We set up detailed e-commerce tracking to monitor product performance, sales funnels, and customer behavior. This data helps you understand the complete customer journey, from initial interest to final purchase, allowing you to make data-driven decisions to increase sales.
Google Tag Manager Setup & Configuration
We manage the full setup and configuration of Google Tag Manager (GTM), allowing you to easily deploy and manage tags on your website without needing to edit code. Our service includes setting up triggers, tags, and variables to streamline your data collection and enhance your website’s tracking capabilities.
Conversion Tracking & Optimization
We set up and optimize conversion tracking to measure the effectiveness of your marketing efforts. By accurately tracking conversions in GA4 and GTM, we help you identify which channels, campaigns, and strategies are driving the most valuable actions, allowing you to optimize for better performance and higher ROI.
Data Layer Implementation
Implementing a data layer is critical for advanced tracking and analytics. We set up a custom data layer in GTM that provides a structured way to pass important data from your website to GTM and GA4. This setup enables more precise tracking and reporting, ensuring you capture all relevant user interactions and events.
Data Warehouse & External Connections
Seamlessly connect your GA4 data to external platforms such as PowerBI, BigQuery, or any data warehouse of your choice. We set up automated data exports from GA4, ensuring your analytics data is readily available for advanced analysis, reporting, and visualization. This integration empowers you to combine GA4 data with other business intelligence sources, unlocking deeper insights and enabling data-driven decision-making across your organization.
Behavioral Analytics (Heat Maps, Session Recordings)
Understand how users interact with your website in real-time with behavioral analytics tools like heat maps and session recordings. We implement these tools to capture user behavior, allowing you to visualize where users click, scroll, and hover. These insights help identify pain points in the user experience, enabling you to optimize your site for better engagement and conversions.
Custom Dashboards
Get the data you need, presented in a way that makes sense for your business. We create custom dashboards tailored to your specific goals, integrating data from GA4, GTM, and other sources. These dashboards provide real-time insights into your KPIs, making it easier for you to monitor performance, track progress, and make informed decisions quickly.
Get a Free Analytics Consultation