Drive Growth with Actionable Web Analytics
Unlock the full potential of your data with GrowthIQ Digital’s expert Marketing Analytics & Web Tracking services. We harness cutting-edge tools to provide you with actionable insights, optimize your digital strategy, and drive measurable growth, ensuring every decision is backed by reliable data for maximum impact.
Web Analytics & Tracking Services
GA4 Setup & Migration
We handle the complete setup and migration to Google Analytics 4 (GA4), ensuring a seamless transition from Universal Analytics. Our service includes configuring GA4 properties, setting up data streams, and customizing event tracking to meet your specific business needs. This migration helps you unlock the advanced features of GA4 for more accurate and insightful data analysis.
Custom Event Tracking
We set up custom event tracking in GA4 to monitor key user interactions on your website or app. Whether it’s tracking clicks, form submissions, or other specific actions, our custom events provide deeper insights into user behavior, enabling you to measure what matters most to your business.
Enhanced E-commerce Tracking
Optimize your e-commerce performance with enhanced tracking capabilities in GA4. We set up detailed e-commerce tracking to monitor product performance, sales funnels, and customer behavior. This data helps you understand the complete customer journey, from initial interest to final purchase, allowing you to make data-driven decisions to increase sales.
Google Tag Manager Setup & Configuration
We manage the full setup and configuration of Google Tag Manager (GTM), allowing you to easily deploy and manage tags on your website without needing to edit code. Our service includes setting up triggers, tags, and variables to streamline your data collection and enhance your website’s tracking capabilities.
Conversion Tracking & Optimization
We set up and optimize conversion tracking to measure the effectiveness of your marketing efforts. By accurately tracking conversions in GA4 and GTM, we help you identify which channels, campaigns, and strategies are driving the most valuable actions, allowing you to optimize for better performance and higher ROI.
Data Layer Implementation
Implementing a data layer is critical for advanced tracking and analytics. We set up a custom data layer in GTM that provides a structured way to pass important data from your website to GTM and GA4. This setup enables more precise tracking and reporting, ensuring you capture all relevant user interactions and events.
Data Warehouse & External Connections
Seamlessly connect your GA4 data to external platforms such as PowerBI, BigQuery, or any data warehouse of your choice. We set up automated data exports from GA4, ensuring your analytics data is readily available for advanced analysis, reporting, and visualization. This integration empowers you to combine GA4 data with other business intelligence sources, unlocking deeper insights and enabling data-driven decision-making across your organization.
Behavioral Analytics (Heat Maps, Session Recordings)
Understand how users interact with your website in real-time with behavioral analytics tools like heat maps and session recordings. We implement these tools to capture user behavior, allowing you to visualize where users click, scroll, and hover. These insights help identify pain points in the user experience, enabling you to optimize your site for better engagement and conversions.
Custom Dashboards
Get the data you need, presented in a way that makes sense for your business. We create custom dashboards tailored to your specific goals, integrating data from GA4, GTM, and other sources. These dashboards provide real-time insights into your KPIs, making it easier for you to monitor performance, track progress, and make informed decisions quickly.
Web Analytics & Tracking Tools
Maximize your digital strategy with our comprehensive analytics and tracking solutions. We leverage industry-leading tools to provide deep insights, enabling data-driven decisions that propel your business forward.
Google Analytics 4
Google Analytics 4 offers advanced tracking capabilities and insights into user behavior across multiple platforms. Our team helps you set up and optimize GA4 to unlock valuable data that drives your digital marketing strategy.
Google Looker Studio
Google Looker Studio transforms your data into visually stunning, customizable reports. We create interactive dashboards that consolidate your data sources, providing real-time insights to support informed business decisions.
Adobe Analytics
Adobe Analytics is a powerful tool for capturing, analyzing, and visualizing real-time customer data. We utilize Adobe’s advanced features to deliver deep insights that help you optimize every aspect of the customer journey.
Matomo
Matomo is an open-source web analytics platform that offers complete data ownership. Our team helps you implement Matomo to ensure secure, privacy-compliant analytics without sacrificing the depth of insights needed to grow your business.
PowerBI
PowerBI is a leading business analytics solution that connects to various data sources, providing you with powerful data visualizations and insights. We develop PowerBI reports that drive data-informed decisions across your organization.
BigQuery
BigQuery is Google’s serverless, highly scalable data warehouse designed for fast SQL analytics. We help you leverage BigQuery to perform complex data analysis, unlocking powerful insights that drive your business forward.
HotJar
HotJar provides visual insights into user behavior through heatmaps, session recordings, and feedback tools. We integrate HotJar to help you understand user interactions, optimize the user experience, and boost conversion rates.
Crazy Egg
Crazy Egg offers powerful heatmaps and A/B testing features that allow you to visualize where users click and interact on your site. We use Crazy Egg to refine your website’s design and improve user engagement and conversion rates.
Results that Matter…
Our results truly speak for themselves, reflecting our extensive experience, satisfied clients, and substantial ad spend management.
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Yearly Ad Spend
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Happy Clients
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Years Experience
Trusted by Leading Brands
Our Clients Range from Startups to Publicly Traded Companies
What Our Clients Are Saying
Real Results, Real Stories: Hear from Our Satisfied Clients
Nathan Peavey
PPC Ads Contractor
GrowthIQ Digital made a noticeable difference for my small business. Their team really took the time to understand our goals and delivered a clear strategy that boosted both our web traffic and conversions. I appreciated how responsive and easy to work with they were throughout the process. If you're looking to level up your digital presence, I highly recommend them.
Mary Elizabeth Sandy
Starwood Designs LLC
Working with GrowthIQ Digital was a game-changer for Starwood Designs. Our previous website didn’t capture the elegance and sophistication of our brand, and we were losing potential clients because of it. The team at GrowthIQ crafted a custom WordPress theme that perfectly reflects the luxury services we offer, while also making the site easy to navigate. Since the redesign, we’ve seen a significant increase in traffic, and consultation requests have jumped by 30%. The site not only looks stunning but is driving real results for our business. We couldn’t be more thrilled!
Gary Culver
Lumena Software
I recently had the pleasure of working with GrowthIQ Digital for website design, development, and SEO marketing services for my business Lumena Software, and I couldn't be more impressed! From the start, their team was professional, responsive, and incredibly knowledgeable. They took the time to understand my vision and brand, translating that into a stunning, modern website that not only looks amazing but functions seamlessly across all devices.