Client Overview
A leading real estate education provider in Texas, offering a wide range of online and classroom courses to help individuals succeed in the real estate industry, experienced a significant drop in website traffic and online conversions. They sought the expertise of GrowthIQ Digital to revamp their website, enhance their SEO strategy, and create a powerful PPC campaign to drive enrollment in their courses.
Challenges
The client’s website had become outdated, with a complex navigation structure and poor user experience, leading to low conversion rates. Additionally, their SEO performance had declined, causing them to lose visibility in search engine rankings. Compounding the problem, their previous pay-per-click (PPC) campaigns were underperforming, resulting in low ROI and failing to generate sufficient leads.
Solution: A Comprehensive Digital Strategy
GrowthIQ Digital implemented a three-pronged approach to address the client’s challenges: a complete website redesign for improved user experience, an updated SEO strategy to boost organic search visibility, and targeted PPC campaigns to drive immediate traffic and conversions.
Step 1: Website Redesign for Improved User Experience
The first priority was to overhaul the client’s website. The previous site was difficult to navigate, with a cluttered structure that made it hard for users to find the courses they needed. GrowthIQ Digital restructured the site, prioritizing ease of navigation and a smoother user journey that would lead to higher conversions.
Key Improvements in Web Design
- Optimized the website’s layout by simplifying navigation and making it intuitive for users to explore course options and make purchases.
- Created clear and consistent calls-to-action (CTAs) across every page, driving users toward course registration and contact forms.
- Incorporated a responsive design, ensuring the website was mobile-friendly and easily accessible across devices.
- Reduced page load times by optimizing images and scripts, ensuring users stayed engaged without waiting for content to load.
Step 2: SEO Strategy to Increase Organic Traffic
With their search engine rankings in decline, the client needed a robust SEO strategy to regain their presence on Google and other search engines. GrowthIQ Digital focused on both technical and content-based SEO enhancements to improve the site’s ranking potential.
Key SEO Enhancements
- Conducted an in-depth technical SEO audit to identify and resolve issues related to site speed, broken links, and indexing problems.
- Optimized on-page SEO elements, including meta titles, descriptions, and header tags, to better align with high-intent keywords.
- Developed and implemented a content strategy focused on targeting relevant real estate education keywords, improving the site’s authority in search results.
- Implemented a strategic internal linking structure to enhance user experience and boost search engine crawlability.
Step 3: Targeted PPC Campaigns for Immediate Traffic
While SEO improvements were essential for long-term success, the client needed a more immediate traffic boost. GrowthIQ Digital launched a targeted pay-per-click (PPC) campaign to drive quick and relevant traffic to their course offerings.
Key PPC Campaign Tactics
- Performed keyword research to identify high-performing search terms related to real estate education, targeting users actively searching for courses.Developed tightly focused ad groups and compelling ad copy that highlighted the client’s unique selling points and current promotions.Utilized geo-targeting to concentrate ad spend on high-conversion areas within Texas, ensuring budget efficiency and maximum ROI.Continually optimized campaigns by analyzing performance data and adjusting bids, keywords, and ad creatives to improve click-through rates (CTR) and conversions.
Results: Increased Traffic, Higher Conversions, and Improved ROI
The integrated SEO, web design, and PPC strategy delivered outstanding results for the client, transforming their digital presence and driving significant business growth:
- Organic search traffic increased by 60% within the first six months, thanks to the targeted SEO efforts.
- Conversion rates improved by 35% after the website redesign, as users found it easier to navigate and enroll in courses.
- PPC campaigns saw a 40% improvement in click-through rates and a 50% reduction in cost per conversion, resulting in a much higher ROI.
- Overall, the client saw a 25% increase in total student enrollments within the first three months.
Looking for a comprehensive digital strategy that drives results? Contact GrowthIQ Digital today to find out how we can help your business grow through tailored SEO, web design, and PPC campaigns.