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How an Online Regulatory Training Company Increased Profit by 52% with Google Ads and Microsoft Ads

Client Overview

An online regulatory training company specializing in compliance and certification courses for industries such as healthcare, finance, and government. Despite offering high-quality training, the company faced challenges in attracting new clients and generating consistent conversions through paid advertising. GrowthIQ Digital was brought in to manage and optimize their Google Ads and Microsoft Ads campaigns to drive more targeted traffic and boost enrollment.

Challenges

The client was running Google Ads and Microsoft Ads campaigns but was experiencing low conversion volume and high cost-per-click (CPC). Their campaigns were not optimized for maximum ROI, with generic targeting, inefficient ad copy, and underperforming keywords. The company needed a more focused and strategic approach to paid search management to increase the number of students while reducing overall costs.

Solution: Optimized Google Ads and Microsoft Ads Strategy

GrowthIQ Digital developed a comprehensive paid search strategy to improve the client’s Google Ads and Microsoft Ads performance, focusing on new students and budget efficiency.

Step 1: Google Ads Optimization

We revamped the client’s existing Google Ads campaigns, resulting in a 52% increase in conversions and a 20% reduction in cost-per-acquisition (CPA) within three months. Our strategy included:

  • Keyword refinement: Identified high-intent, industry-specific keywords such as “online regulatory training” and “compliance certification courses,” while eliminating low-performing, broad terms that were driving up costs without conversions.
  • Improved ad copy: Created compelling, action-oriented ad copy that directly addressed potential clients’ needs, highlighting key benefits like “certified compliance” and “industry-recognized courses.”
  • Smart bidding strategies: Implemented automated bidding strategies to maximize conversions within the client’s target CPL, ensuring that their ad budget was spent efficiently.
  • Audience targeting: Used advanced audience segmentation and retargeting to reach users who previously interacted with the site but did not convert, increasing the chances of enrollment.

As a result, conversion volume increased by 52%, and the overall cost-per-acquisition was reduced by 20%.

Step 2: Microsoft Ads Campaign Expansion

We also expanded the client’s paid search efforts by optimizing and scaling their Microsoft Ads campaigns, driving a 30% increase in total conversions and reducing CPC by 15%. Key strategies included:

  • Platform-specific targeting: Tailored campaigns to the Microsoft Ads network, focusing on industry professionals searching on Bing, where competition was lower but highly relevant traffic was available.
  • Custom ad extensions: Leveraged ad extensions such as sitelinks, callouts, and structured snippets to provide additional information and increase click-through rates (CTR).
  • Enhanced device targeting: Optimized bids for devices where conversion rates were higher, particularly desktop users, who represented a significant portion of the client’s audience.
  • Continuous A/B testing: Regularly tested ad variations to determine which headlines, descriptions, and CTAs were driving the most conversions, continuously refining the ads for better performance.

The Microsoft Ads campaigns contributed a 30% increase in conversion volume and helped reduce CPC by 15%.

Step 3: Ongoing Campaign Monitoring and Optimization

To ensure sustained success, we implemented ongoing monitoring and optimization for both Google Ads and Microsoft Ads. Using analytics and performance data, we:

  • Tracked key metrics: Monitored metrics like CTR, CPC, conversion rate, and enrollments to ensure the campaigns were delivering the expected results.
  • Refined keyword strategies: Adjusted keyword bids based on performance, focusing on the most profitable terms while reducing spend on underperforming ones.
  • Optimized landing pages: Enhanced landing pages to align better with ad copy and user intent, resulting in a 25% increase in conversion rates.
  • Monthly reporting: Provided detailed reports to the client, showcasing results and offering data-driven recommendations for continued improvement.

Results: Significant Increase in Conversions and Lower Costs

The combined Google Ads and Microsoft Ads strategy produced exceptional results for the online regulatory training company:

  • 52% increase in conversions from Google Ads within three months.
  • 30% increase in total conversions from Microsoft Ads campaigns.
  • 20% reduction in cost-per-acquisition (CPA) on Google Ads.
  • 15% decrease in cost-per-click (CPC) on Microsoft Ads.
  • 25% higher conversion rate on landing pages optimized for the campaigns.

What Our Clients Are Saying

Real Results, Real Stories: Hear from Our Satisfied Clients

Nathan Peavey

PPC Ads Contractor
GrowthIQ Digital made a noticeable difference for my small business. Their team really took the time to understand our goals and delivered a clear strategy that boosted both our web traffic and conversions. I appreciated how responsive and easy to work with they were throughout the process. If you're looking to level up your digital presence, I highly recommend them.

Mary Elizabeth Sandy

Starwood Designs LLC
Working with GrowthIQ Digital was a game-changer for Starwood Designs. Our previous website didn’t capture the elegance and sophistication of our brand, and we were losing potential clients because of it. The team at GrowthIQ crafted a custom WordPress theme that perfectly reflects the luxury services we offer, while also making the site easy to navigate. Since the redesign, we’ve seen a significant increase in traffic, and consultation requests have jumped by 30%. The site not only looks stunning but is driving real results for our business. We couldn’t be more thrilled!

Gary Culver

Lumena Software
I recently had the pleasure of working with GrowthIQ Digital for website design, development, and SEO marketing services for my business Lumena Software, and I couldn't be more impressed! From the start, their team was professional, responsive, and incredibly knowledgeable. They took the time to understand my vision and brand, translating that into a stunning, modern website that not only looks amazing but functions seamlessly across all devices.

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