Client Overview
Boss Media is a creative video production company known for crafting high-quality videos and documentaries for corporate, non-profit, and brand storytelling. Although they had a strong reputation among businesses and organizations, Boss Media struggled to generate leads effectively through online channels. They partnered with GrowthIQ Digital to enhance their visibility on Google and drive more targeted traffic through an optimized Local SEO and Google Ads strategy.
Challenges
Despite their industry reputation, Boss Media faced challenges in generating a steady volume of online leads. Their existing digital marketing efforts didn’t provide sufficient exposure in search results, making it difficult for potential clients to discover their services when searching for video production. Furthermore, their Google Ads campaigns were underperforming, with a high cost-per-click (CPC) and low conversion rates.
To increase visibility and maximize lead generation, Boss Media required an optimized Local SEO strategy to improve organic search rankings and a refined Google Ads management plan to capture high-quality leads cost-effectively.
Solution: An Integrated Local SEO and Google Ads Strategy
GrowthIQ Digital implemented a comprehensive approach to boost Boss Media’s online presence, combining Local SEO to improve organic reach and Google Ads optimization to increase qualified traffic and lead generation.
Step 1: Local SEO to Boost Organic Visibility
To drive organic traffic and increase visibility in relevant searches, we executed a detailed Local SEO strategy focusing on high-impact keywords and optimizing their online profile.
- Keyword Optimization: Conducted in-depth research to identify valuable keywords relevant to video production, such as “corporate video production,” “professional video production services,” and “brand storytelling video.” Targeting these keywords allowed Boss Media to rank higher in search results.
- Online Profile Optimization: Enhanced Boss Media’s profiles across online platforms by optimizing service descriptions, adding high-quality images, and encouraging customer reviews to improve visibility in search results.
- On-Page SEO: Optimized key website elements, including meta titles, descriptions, headers, and internal linking, to improve on-page SEO and strengthen relevance for key search terms.
- Content Strategy: Created blog posts and case studies relevant to video production, showcasing Boss Media’s expertise and enhancing keyword ranking.
This Local SEO strategy resulted in a 35% increase in organic traffic, bringing more qualified clients to their website and generating leads effectively.
Step 2: Optimized Google Ads Campaigns for Higher ROI
To further drive targeted traffic, GrowthIQ Digital refined Boss Media’s Google Ads campaigns with a focused approach to improve ad performance and decrease CPC.
- Ad Campaign Restructuring: We segmented campaigns by service type—corporate videos, event videos, and brand storytelling—allowing for tailored ad copy and targeting to capture specific audiences.
- Keyword Match Optimization: Utilized exact and phrase match keywords to target high-intent searches while minimizing irrelevant clicks, reducing wasted ad spend by 20%.
- Compelling Ad Copy: Crafted ad copy that highlighted Boss Media’s unique value, such as “Professional Video Production” and “Corporate Video Experts.” This approach increased click-through rates by 25%.
- Landing Page Improvements: Designed service-specific landing pages with clear calls to action, such as “Request a Quote” or “Book a Consultation,” resulting in a 40% increase in ad conversion rates.
- Retargeting Strategy: Implemented retargeting ads to re-engage users who had previously visited the site, bringing back warm leads and enhancing overall conversion.
These adjustments in Google Ads management reduced the average CPC by 15% while increasing the conversion rate, ultimately leading to a 45% increase in leads through paid channels.
Step 3: Ongoing Monitoring and Optimization
To ensure sustained results, GrowthIQ Digital employed a continuous optimization approach for both Local SEO and Google Ads.
- Performance Tracking: Monitored essential metrics, including traffic, click-through rates, and conversions, using Google Analytics and Ads Manager. These insights guided further adjustments.
- Content Refreshes: Regularly updated service pages and blog content to align with current search trends and keyword shifts, maintaining high rankings for targeted keywords.
- Technical SEO Checks: Conducted regular audits for mobile usability, site speed, and security to maintain optimal site performance and search visibility.
Results: Significant Increase in Leads and Brand Visibility
GrowthIQ Digital’s tailored strategy provided tangible growth for Boss Media:
- 35% increase in organic traffic from Local SEO, drawing in a larger qualified audience.
- 45% boost in lead generation from Google Ads due to optimized campaigns and lower CPC.
- Enhanced brand recognition within search results, positioning Boss Media as a trusted video production company.
Through this integrated Local SEO and Google Ads strategy, Boss Media not only amplified its digital presence but also achieved a substantial increase in qualified leads, supporting business growth and expanding its client base.